Many insurance companies have fled the state of Florida, but Coldwell Banker Residential Real Estate is coming in. Coldwell Banker officials said they would begin offering an array of personal lines of insurance from homeowner’s to automobile. They will use NRT Insurance Agency, a subsidiary of Coldwell Banker’s parent company.
Coldwell Banker began offering the insurance coverage Aug. 1. “With the issues surrounding homeowner’s insurance in the state, we really feel that strategically this service separates us from the competition,” said Budge Huskey, president and chief operating officer of Coldwell Banker Residential Real Estate, in a release.
He’s right. The death of homeowner’s insurance in Florida has been daily news in the state since last year’s hurricane season. Now, Coldwell Banker real estate agents will have one of those increasingly hard-to-find homeowner’s policies to sell to the anxious new homeowner signing all those papers across the table. “Buyers with pending transactions will be offered an opportunity for an insurance quote,” says Mr. Huskey. Any homebuyer in Florida is going to be primed for high insurance rates, so sticker shock shouldn’t be an issue – a true marketing coup for Coldwell Banker.
NRT Insurance is licensed in all 50 states, and has been operating as an insurance carrier for five years. It provides insurance through a number of providers including Chubb, American Strategic Insurance, ASI-Lloyds of London, Fireman’s Fund, Liberty Mutual and others. Initially, the company will offer residential property and casualty insurance as well as automobile and watercraft policies.
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