Well, I never. It seems that along with strained peas and jars o’liquified carrots, the Gerber Company is selling life insurance for kids. In fact, they’ve been in the insurance business since 1967. While they provide policies to, uh, ‘kids of all ages’ their specialty is life insurance for children.

That’s right. You can buy a life insurance for your little one and lock into the same fixed rate for the life of the policy. The policy remains in your name while the kid grows up – and while you’re still making the payments. Should your child reach the age of twenty one, Gerber’s policy automatically doubles in value – kind of a graduation present, I guess – and continues on at the same low, low rate as before.

With the exception of the fact that the named insured is in diapers, a Gerber’s Whole Insurance Policy is pretty much like any other life insurance policy out there. It accumulates cash over the years, so on that point it’s an interesting early investment opportunity that parents have for their child. It’s there to draw down on for college expenses or any financial emergency that the insured scion might encounter.

Probably not a bad product line, and maybe not a bad investment. It was just a personal surprise to learn that ‘the most trusted name in babies’ was in the senior security business. Now how do you suppose they get an insurance policy in one of those little glass jars?