Jan
22
2008
Insurance Companies Focus On Prevention
Author: Byron UdellFinally insurance companies are starting to wake up to the fact that preventative measures, though they cost money, can often save three and four times as much in medical costs later. It makes sense, right? Covering the cost of treating a disease costs far more than covering the cost of an annual checkup or monthly. In addition to covering wellness visits, insurance companies are starting to offer incentives for their customers who got out of their way to get healthier. It is increasingly more common for customers to be offered incentives for losing weight.
Obesity puts you at risk for a number of chronic health conditions that cost insurance companies a mint in prescription drug costs, emergency visits, check-ups and maintenance visits and trips to specialists. Some of these health problems include type II Diabetes and heart disease as well as a number of other conditions that complicate and cause co-occurring disorders.
Tom Haney is a wellness administrator at Independent Health, a health solutions company. He says, “As we begin to understand that there is a cause and effect relationship between risk and cost we’re beginning to narrow down what those risks are. And by risk I mean when people are exposed to the possibility of becoming ill over time it means we are looking at future costs. It means in this country something like 70 percent of chronic disease is avoidable.”
Now, in addition to the health benefits, there’s another incentive to lose weight!
