Jan 24 2008
Insurance Industry Realizes It Has PR Problems
The Property Casualty Insurers Association of America convened recently to discuss the problem of public relations for their industry. Everyone agrees: it doesn’t look good.
David Sampson is president of the group. He says, “The aftermath of Hurricane Katrina is still having a significant impact on how both the public — and public policymakers — view property/casualty insurers. I know that we cannot wave a magic wand and convince the vast majority of the public to love us. But I do believe that by focusing on the fundamentals of our industry, and through more effective communications with consumers and public policymakers, we can restore their trust in our industry and their respect for our contributions to personal safety and economic security for their families, their communities and our nation.
“Enhancing our image and reputation will not be easy, nor will it occur overnight. But it is possible, and we must make this a priority for PCI and the industry.”
I’m not so concerned about the reputation as the substance behind the reputation. Property insurance is required for homeowners and I don’t know too many who are opting out of property ownership due to the industry’s reputation. The insurance industry wants to change their reputation to make sure that the next wave of insurance reforms don’t go against them. I’m just hoping that their interest in changing their rep has some positive effects on the individual consumers who invest in property insurance.






